NEWS & CSR

Why Imported Thrift Clothes Are So Popular Today?

23 Nov 2025 | News Category: -

Like finding a “hidden treasure” among piles of garments, the thrifting trend continues to attract many consumers. Imported second-hand clothing is seen as unique, affordable, and easy to find—especially through digital platforms.

However, behind its growing popularity lies a set of dynamics worth understanding, from its economic impact to the challenges it creates for the local textile industry.
We invite you to explore this phenomenon more comprehensively.

The Narrative Behind the Thrifting Trend

The Appeal of Style and Uniqueness

Many thrift shoppers look for imported second-hand clothing because the designs differ from local products. Specific cuts, classic silhouettes, or international brands make these items feel “special.” However, it’s important to note that this preference may indirectly shift consumer interest away from newly produced local textiles, which have actually continued to improve in quality over the years.

An Economic Alternative

Undeniably, price is one of the strongest reasons consumers choose imported second-hand apparel. Branded items at significantly lower prices are undeniably tempting. Yet these low prices often do not reflect healthy production costs, and the large influx of second-hand imports can reduce demand for locally made textile products—an industry that employs millions of workers across Indonesia.

Environmental Considerations

Some consumers believe buying second-hand helps reduce textile waste. A study by Future Market Insights shows that the rising demand for used clothing is driven by people seeking more sustainable options. While reuse does extend product lifespan, importing used clothing in large volumes can create new issues. Not all items are wearable, causing part of the bulk to end up as waste in the receiving country. Moreover, the high volume of imported second-hand clothing often contradicts ongoing sustainability efforts within the domestic textile industry, which continues improving its supply chain practices.

Factors Driving the Popularity of Imported Second-Hand Clothing

1. Rapid Growth of the Global Market

The global second-hand apparel market is expanding quickly. It is projected to grow from USD 48.32 billion in 2025 to nearly USD 138.90 billion by 2035, with a CAGR of around 11.1%. This indicates that thrifting is not merely a local trend but part of a global shift in fashion consumption. However, this surge also poses challenges for local textile producers who must compete with extremely low-priced imported goods.

2. Technology and Digital Platforms

Marketplaces and online resale platforms make it easier for consumers to find imported second-hand items. Search algorithms and promotional features increase their visibility. Yet this digital accessibility ultimately amplifies the inflow of used goods into the local market, potentially hindering the growth of legally produced, certified textile products.

3. Social Awareness Among Millennials & Gen Z

Younger generations are key drivers of the second-hand market. Reports indicate that most secondhand consumers are between 18–44 years old, motivated by uniqueness, sustainability, and affordability. However, these preferences often overlook the long-term impact on the national textile industry, which serves as the backbone for local raw materials and ready-to-wear production.

4. Policies and Regulations

Although imported used clothing has certain advantages, it remains a regulatory concern. In Indonesia, imports of second-hand apparel are tightly monitored. The government has raised alarms that illegal second-hand imports can disrupt the national textile industry, weaken competitiveness, and affect the health of other formal sectors. This shows that thrifting is not only a lifestyle choice but also an economic and regulatory issue.

Challenges Behind the Thrifting Trend

Quality and Hygiene Issues

Not all imported used clothing undergoes proper selection or inspection. This raises concerns about cleanliness, safety, and material standards. This differs significantly from local textile products, which must meet specific production standards and certifications.

Lifestyle Perception vs. Environmental Benefit

Some consumers choose thrifting because of lifestyle trends or social media influence—not purely for sustainability. This shifts the narrative and risks turning thrifting into a new form of impulsive consumption.

Logistical and Legal Challenges

The importation of used clothing doesn’t always follow legal pathways. Several cases show that large volumes enter the market without proper oversight, ultimately harming local textile industries that comply with tax rules, manufacturing standards, and regulatory requirements.

The thrifting trend indeed offers convenience and attractive style options. However, it's important to view the bigger picture: the rise of imported second-hand clothing can significantly affect the domestic textile industry, which is striving to grow, innovate, and sustain employment.
As consumers, you play an essential role in shaping the industry’s future—smart choices are not only about what you wear, but also about who you support.

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