NEWS & CSR

What Are Clothing Labels and Why Are They Important for Fashion Businesses?

23 Okt 2025 | News Category: -

Have you ever bought a piece of clothing and struggled to find information on how to wash it, what material it is made of, or whether it is safe for sensitive skin? This is where clothing labels play an important role — not just as a “small tag inside the garment,” but as a part of the product’s identity, safety, and credibility.

Image source: Fashinnovation

As a textile manufacturer that values quality, we believe clothing labels are not just a formality — they are essential in maintaining consumer trust and ensuring compliance with Indonesia’s textile industry standards.

What Is a Clothing Label?

A clothing label is written information attached or sewn onto a textile product to inform consumers about product details.

Main functions of a clothing label:

Provide technical information (material, care instructions, size)
Act as brand identity and differentiation
Fulfill safety and regulatory standards

These labels may include care labels, brand labels, size labels, and fabric composition labels — each serving a distinct purpose.

Types of Clothing Labels You Should Know

1. Brand Label (Brand Identity Label)
Displays the brand name or logo, usually placed on the back neck or waistband.

2. Care Label
Contains instructions for washing, ironing, and maintaining the garment to prevent damage or deformation.

3. Size Label
Indicates size such as S, M, L, or numerical sizing (36, 38, etc.), ensuring proper fit.

4. Fabric Composition Label
Provides information such as 100% cotton, polyester blend, viscose, etc.

5. Safety or Certification Label
Required especially for babywear, export products, or functional garments — showing hypoallergenic, fire-retardant, anti-UV properties, and more.

Read also: Understanding the Slow Fashion Movement and Its Environmental Impact

Why Clothing Labels Matter for Textile Safety Standards

Many fashion businesses see labels as mere accessories. In reality, especially in the textile industry, labels are part of consumer protection and regulatory compliance — as explained by Sewport.

1. Provides transparency for consumers
Modern consumers are more critical — they want to know what they wear, whether it’s safe and comfortable, and easy to care for.

2. Prevents allergies and customer complaints
Without proper material information or warnings, consumers may experience skin irritation or garment damage, leading to bad reviews or mass returns.

3. Required for marketplace and retail approval
Major platforms like Zalora, Uniqlo, H&M, and certain local marketplaces now require clear labeling and material transparency.

4. Complies with SNI and government regulations
Indonesia enforces textile safety standards (SNI) to ensure products are free from harmful chemicals and safe for public use.

What Information Should Be Included on a Clothing Label?

Material or Fabric Composition
Example: 100% Cotton, Combed Cotton 30s, etc.

Care Instructions
Symbols or instructions to prevent damage.

Size Information
Standard or custom sizing, depending on target market.

Brand or Manufacturer Identity
Enhances professionalism and product legitimacy.

Image source: Id

The Positive Impact of Clothing Labels on Your Business

Enhances brand image
A well-labeled product looks more premium and credible.

Reduces customer complaints
Clear care labels prevent shrinkage, stretching, and mishandling.

Builds trust and repeat purchases
Transparent brands are favored by Millennial and Gen Z consumers.

Supports market expansion
Retail buyers and international partners assess product quality through details such as labeling and finishing — not just design.

Clothing labels are not just an accessory — they are a standard of professionalism and product safety. Whether you are a new fashion brand or a large manufacturer, understanding the importance of labeling is a key step in building trustworthy, safe, and globally competitive textile products.

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